The Changing World
Social networking, blogging and on-line shopping have been continually expanding in recent years and the trend looks set to continue.
As well as opportunities for marketing, promotion, social and business networking, the internet is a massive, accessible repository of searchable information. Are you on it?
The Challenge
Do you have a website? If not, how are you going to engage with this internet generation?
If you do have a website, does it do you any good? Does it look good? Does it do anything?
Is it maintained with current, relevant information that is useful to all visitors and prospective customers?
State of the Art
Professional looking websites that are on-line ‘brochures’, e-commerce shops, information resources, archives, social networks, blogs, the list of possibilities is almost endless, are available at a fraction of the cost they might have been a few years ago.
Built with the WordPress System from a massive choice of stylish themes and plugin functions, dull, static and boring can be a thing of the past.
Professional Design
Downloading a simple template from a cheap hosting website might not be enough.
Understanding the importance of good content, web etiquette, usability criteria, having aesthetic as well as technical skills, all combine to provide a website that is fit for purpose and represents your business or organisation in the best way possible.
Your website is your shop window to the world!
SEO what?
Search Engine Optimisation (SEO) makes your website more friendly to the big search engines.
Together with social media integration they can help to attract and improve the flow of traffic to your site.
Do you know how to maximise the marketing potential of your website with SEO and microblogging?
When all else fails
Okay, so WordPress is all warm, trendy, user-friendly, touchy-feely but what do you do when the going gets tough?
There are some great sources of documentation and help forums on-line but sometimes it helps to talk to a real human being.
Or else, book a training course.
And Hosts more
Although the coding and building of websites has largely been de-skilled in recent times, most businesses or organisations need the services of a professional to create a website that will adequately promote and represent them in the best possible way.
Keeping apace with the latest developments, avoiding the pitfalls of hackers, viruses and increasingly of legislation is not for the faint hearted. So why am I doing it? Good question.
